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The significance of automobile insurance is lost on many vehicle owners till the time they are unfortunate enough to run into some kind of loss bearing event involving their vehicles. Such folks apparently see insurance as an expense and not as an investment as they ideally should. This reasoning has strong fundamental basis for it speaks of a situation where one can actually make good on certain damaging losses that may otherwise remain so. There are different types of auto insurance covers to choose from and in this respect a good agent or broker can work with the customer to decide the cover options that provide the best protection at a price that is affordable to the customer. However the customer would stand to gain considerably in the long run if he takes the trouble of understanding certain basic factors that determine the cost of his auto insurance cover. Deductible Deductible is the amount that the policy holder agrees to pay in the event of a claim. Moreover by choosing a hig...

Auto Insurance or Automobile Insurance (also known as Vehicle Insurance, Motor Insurance, or Car Insurance), refers to insurance which can be bought for trucks, cars, and other types of vehicles. The principal objective of an auto insurance policy is to offer safeguards against adverse financial consequences resulting from motor vehicle accidents. The automobile insurance Company has the discretion to adjudge that a car is wholly destroyed (written-off or totaled) if it seems that the replacement cost would be lower than repair costs. Auto insurance coverage is available for some or all these parties: The insured party The insured car Third parties In a large number of countries, buying auto insurance is mandatory to drive on public or state highways. The cost of the premium is dependent on the following factors: the coverage, the age, gender, and driving history of the driver, and the distance covered by the car. The different types of coverage that are available through automobile in...

In the present day insurance marketing scenario, the LIC and GIC play the role of an encouraging and supporting force to the entrepreneurs, corporate sector, investors, Government, Co-operatives, individuals and general public. There is vast scope for LIC to enlarge its operations both in domestic and international market. The following areas are identified for the scope of insurance marketing : 1. Changing policy of LIC : With the opening up of the insurance sector at the dawn of the 21st century, LIC has revised its objectives and has focused its vision, mission, values and culture. By constantly analysing the challenges and opportunities, and also considering its strength and weakness. LIC is designed to plan, price, promote and distribute want satisfying products and services to present and potential consumers. 2. Evolying Consumer Needs : Insurance today has emerged as an attractive and stable investment alternative that offers total protection in life, health and wealth. In term...

Life insurance marketing is the design, implementation and control of programmes seeking to increase the acceptability of a social idea or practice in a target group. It utilizes concepts of market segmentation, consumer research idea configuration and communication, facilitation, incentives and exchange theory to maximize target group response. Absence of insurance market acts as a deterrent factor to capital formation and economic growth. The insurance market serves as an important source for the productive use of the economy's savings. The importance of life insurance market can be briefly summarised as follows : It mobilizes the savings of the people for further investment in unproductive uses and thus avoids their wastage. It provides incentives to saving and facilities capital formation by offering stable rate of interest and bonus as the price of their investment. In facilitates increase in production and productivity in the economy and thus enhances the economic welfare of ...

The definition cited above clearly indicate the four components of marketing mix. In the case of life insurance marketing of services requires an expanded marketing mix comprising (1) the product, (2) price (premium), (3) physical distribution / place, (4) promotion , and (5) policy servicing. These elements should be taken as instruments by the life insurance management when formulating life insurance marketing marketing plans. The marketing mix is a dynamic concept, it keeps on changing with changing marketing conditions and environmental factors. The following chart depicts the life insurance marketing mix of a business enterprise. The four ingredients of the marketing mix are discussed briefly as under : 1. Product (Scheme) : It is the first element, product is the sum total of physical, social and psychological benefits. Managing the product component involves product planning and development. The life insurance marketers must define their market in terms of product function. What...